The North Norfolk Reed Cutters Association was formed with the intention of providing a united front for the reed dealers when dealing with national and local organisations and official bodies, as well as for marketing purposes. They also came together to research ways to improve the market and growing process, preserving natural habitats and recruiting younger people to learn the trade. They say:
“North Norfolk Reed Cutters Association is now generally a very small run family business, harvesting reeds at Brancaster Marshes and at Cley next the Sea.
We harvest reeds from Christmas to February when the frosts kill the leaf of the reed and they are dry enough to cut.
These are then sent to the thatchers and applied to the roofs of houses.”